KLEPPER

AN ARRESTING NEW DOCUSERIES.
Klepper - a docuseries that follows host Jordan Klepper as he hits the road and leaves the comfort of his desk behind. Whether he's in a capsized boat with environmental protesters in a Louisiana bayou or waiting to post bail at the Fulton County Jail in Georgia, Jordan is on the front lines of American activism.

photographer: Fulton County Sherif

CHALLENGE
Create excitement and intrigue around this as a docuseries;
1. Crazy topics Klepper will tackle
2. Hilariously crazy lengths he’ll go to tackle them

AUDIENCE INSIGHT
Viewers want to be informed, but only get a surface level understanding day to day.

SHOW INSIGHT
You can’t understand a cause until you’ve lived it. Or tried to.

CULTURAL INSIGHT
We’re living in an era of “all talk, no action.”

STRATEGIC IDEA
KLEPPER’S DEDICATION TO THE CAUSE(S)